I took notes during the Inbound Marketing Summit (IMS) in Dallas so that I could post about each of the individual presentations. I also decided to do something that I've feel doesn't get enough emphasis coming out of conferences -- what are the immediate actions you can do to start taking advantage of what you've just learned. These aren't intended to be full plans but just the first thing to break the interia of doing something new.
- Aaron Strout - I'm Your Customer and I Can't Hear You
Take Away: Listen to your customers are talking (not just what they are saying).
- Panel: Innovative Marketing Programs Using New Media
Take Away: Discover what niche communities your customers are already participating in.
- Chris Brogan - You Shall Know Us By Our Dialtone
Take Away: Create a main, central location that you own to use as the call to action.
- Mike Volpe - SEO 101
Take Away: List the terms you want to be found on in Google. Be realistic! (Remember the ninjas)
- Tim Marklein - Advocacy, Badvocacy, and Upsetting the Apple Cart
Take Away: Inoculate your legal team against the shock of using social media.
- Chris Kieff - Best Practices for Listening and Engaging Consumers in Social Networks
Take Away: Pick a community and find a way to engage with them.
- Bill Tolany - Q&A with Whole Foods
Take Away: Give guidelines/direction in social media to the people closest to your customers.
- Panel: Listening and Monitoring – The new way to market
Take Away: Find a conversation that is happening about your company in a space you haven't been monitoring before.
- Chris Bowzer - Art of Persuasion in the New Content Marketing World
Take Away: Pick at least one landing page -- Does the page lead your users deeper into your site? How can you create a path to lead users into your site?
- Rick Frantz - Discover what really works in optimization
Take Away: Write down your value proposition. Compare it to your compeition and evaluate if it's a real differentiator.
- Mike Walsh - Discovering the Power of your Community
Take Away: Look at all your social networks and determine where you can focus your attention.
- Mike Moran - Internet Marketing by the Numbers
Take Away: Determine what your conversions are and your current conversion rate for those.
- Greg Matthews - Social Media from the Inside: A Case Study
Take Away: Start a personal blog so you get familiar with the tools for when your business is ready to jump in.
- Paula Berg - Nuts about Online Communication
Take Away: Make a social media fire-drill plan. Practice it!
- Greg Cangialosi - Extending the Reach of email
Take Away: If you haven't segmented, look for at least 2-3 segments you can create for your lists. If you haven't tested, pick one area you can start doing A/B testing on – subject lines are good to start with.
- Jake McKee - How LEGO Caught the Cluetrain
Take Away: Determine if you have customers outside your normal demographic that are high-value.
- Giovanni Gallucci - From 0 to Social in 50 Minutes – Extreme Social Media for Business