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Wednesday, June 3, 2009

Greg Matthews - Social Business from the Inside

Presenter: Greg Matthews of Humana

Title: Social Business from the Inside: A Case Study

Main Point: Experiment, Experiment, Experiment

Take-away Action: Start a personal blog so you get familiar with the tools for when your business is ready to jump in.


  • We are changing from an information economy to a collaboration economy.

  • Business is like a small town. They are building pieces that help them work better as a corporate community.

  • Use social media (like Twitter) for taking meeting notes. Something that is immediately posted and public for people to check afterwards. (And contribute?)

  • Take what's fun and then make it healthy. That's how Humana approaches making games.

  • “We don't know what the long-term benefits of our projects will be, but we are working to find out.”

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