Presenter: Greg Matthews of Humana
Title: Social Business from the Inside: A Case Study
Main Point: Experiment, Experiment, Experiment
Take-away Action: Start a personal blog so you get familiar with the tools for when your business is ready to jump in.
Notes:
We are changing from an information economy to a collaboration economy.
Business is like a small town. They are building pieces that help them work better as a corporate community.
Use social media (like Twitter) for taking meeting notes. Something that is immediately posted and public for people to check afterwards. (And contribute?)
Take what's fun and then make it healthy. That's how Humana approaches making games.
“We don't know what the long-term benefits of our projects will be, but we are working to find out.”
