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Wednesday, June 3, 2009

Giovanni Gallucci - From 0 to Social in 50 Minutes

Presenters: Giovanni Gallucci of Giovanni Gallucci

Title: From 0 to Social in 50 Minutes – Extreme Social Media for Business

Notes:

  • Zappos didn't get huge because of Twitter. They got huge because they changed their culture to trust their employees and providing more customer service than anyone else.

  • Search Engines – especially Google – still love social networks because amount of traffic is still important to them; context is important and soc nets have groups for everything; and search engines link out to other sites.

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