Presenter: Chris Kieff of Ripple6
Title: Best Practices for Listening and Engaging Consumers in Social Networks
Main Point: Social media isn't a broadcast medium, it's designed for community engagement.
Take-Away Action: Pick a community and find a way to engage with them.
Notes:
Be Relevant, Authentic, Responsive (That's the foundation, you hear it all the time.)
Beware of the mean (the middle, the average). Beware of the extreme.
Allow Feedback and responses from the people; respond back to them.
Don't Be Creepy
Talk to them in their backyard
85% of consumers feel companies should be present online to interact with customers and help solve problems
