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Tuesday, June 2, 2009

Chris Brogan - You Shall Know Us By Our Dialtone

Presenter: Chris Brogan of New Marketing Labs

Title: You Shall Know Us By Our Dialtone

Main Points: Understand how to allocate people in your organization to get involved in social media

Take-Away Action: Create a main, central location that you own to use as the call to action

Notes:

  • It doesn't matter what your customer is doing with your product, they are still your customer. Even if they are using it ways you didn't expect.

  • Listening is the new black. Marketers aren't used to listening, they are used to collecting surveys and market research instead.

  • You don't control facebook. If you pin your marketing strategy on those tools, you are constrained to what they let you do.

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