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Tuesday, June 2, 2009

Bill Tolany - Q&A with Whole Foods

Presenter: Bill Tolany of Whole Foods

Title: Q&A with Whole Foods

Main Point: Be in-tune with your customers as close to person-to-person as possible.

Take-Away Action: Give guidelines/direction in social media to the people closest to your customers.

Notes:

  • Stores at the local level have their own blog. It's difficult for corporate to be relevant to local audiences.

  • Shorten the distance between customers and employees (team members).

  • Engage as brand advocates for local producers.

  • Cannot measure individual purchases at stores based on Social Media but do notice trends in how much people are thinking/talking about Whole Foods.

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