Presenter: Aaron Strout of Powered
Title: I'm Your Customer and I Can't Hear You
Main Point: Marketers are trying to use new tools to overcome the hurdle of media disintermediation that has entered into business-to-customer communications.
Take-Away Action: Listen to how and why your customers are talking (not just what they are saying).
Notes:
- Listen
- Join
- Ask
- Engage
- Build
