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Friday, May 29, 2009

Aaron Strout - I'm Your Customer and I Can't Hear You

Presenter: Aaron Strout of Powered

Title: I'm Your Customer and I Can't Hear You

Main Point: Marketers are trying to use new tools to overcome the hurdle of media disintermediation that has entered into business-to-customer communications.

Take-Away Action: Listen to how and why your customers are talking (not just what they are saying).

Notes:

  1. Listen
  2. Join
  3. Ask
  4. Engage
  5. Build

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