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Thursday, April 23, 2009

You Aren't Selling Content

The market for content is huge and unsatiable. It willingly spends its time consuming and responding to content. It willingly searches and scours out new content. It willingly ignores quality in favor of quantity.

And that works when everything is free.

But when you are trying to make money, content is cheap. It's not want of more content that makes people pull out their wallets.

What you are selling is access to context. Both the expertise and the attention to a topic that allows your audience to know you'll be able to provide them of something with real value.

How can you provide context rather than just adding more content?

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