Speaking with Tara about Twitter was an interesting experience -- giving her both a primer on the service and how to use it for job searching. I analyzed what my own actions had been and considered the principles so that other people could benefit from my experience.
Overall, I think the piece is very strong. Both for people that are familiar with Twitter and those that are considering Twitter as a way to help with a job search.
I am a marketer. The role of content as a marketing tool as increased with the rise of Internet search and social media. As audiences continue to fragment, companies will need to continue to focus on creating diverse content that can be published and shared broadly.