While reading Seth Godin's blog, I ran across this little line that seems to capture most of what he says when discussing permission-based marketing:
"It doesn't scale, it shrinks."So many of the new media tools we use for marketing and collaboration run into the question of scale.
- How to we make it bigger?
- How do we reach more people?
- How can it require less effort?
- If I do this, will my audience shrink?