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Tuesday, February 24, 2009

Another Job Searching Tip

The economy has gone downhill. The effect on the workforce has been significant and devestating.

I feel comfortable painting such a gloomy picture because I'm one of those that's been affected. I'm currently unemployed. I've been reading plenty of blogs and tips about networking and searching for jobs.

There's one more that I want to add to the list. 

Be responsible for something.

That's a rather generic piece of advice. So I'll expand on what I mean by it.

You're going to be very busy updating your resume, contacting people in your network, searching for job openings -- basically doing a lot of things for yourself. 

When you accept responsibility for a project that someone else is relying on you to complete, there is a whole different mindset. Much like being in a work environment, you need to budget your time, do some future planning, and account for your actions to someone else.

I've found that this helps me stay focused, but also gives me a constructive outlet when the pressure of constantly job searching gets to be too much.

What things have you taken responsibility for that have helped your job search?

Friday, February 6, 2009

Social Media Austin 100 Induction

This is actually a dual-purpose post. The first is to state that I'm now part of the ranks of the unemployed. I'm saddened by this turn of events. I enjoyed working at Bulldog Solutions and would be happy to talk with anyone who's interested in working there or working with them.

One of the reasons that I was interested in Bulldog when I moved down to Austin was to learn more about Webinars as a marketing tactic. I was definitely thrown in and learned quite a bit about how to run an effective webinar.

But, the second reason for this post, as indicated in the title, is that I was recently listed on New Media Labs' Social Media Austin Top 100 list. It's an honor to be listed with so many other great people, many of whom I've had the opportunity to meet since moving down here. I have to agree with their analysis that Austin is a significant hub for social media (though, having moved from Boston, I'm torn on which comes out as the leader).

Actually, there is a third reason for this post. When I added a link to New Media Labs in my LinkedIn profile, it started adding posts from their blog to my profile through the Blog Link application. Careful if you've also got that set up.

Tuesday, February 3, 2009

Which Way Are You Scaling?

While reading Seth Godin's blog, I ran across this little line that seems to capture most of what he says when discussing permission-based marketing:

"It doesn't scale, it shrinks."
So many of the new media tools we use for marketing and collaboration run into the question of scale. 
  • How to we make it bigger?
  • How do we reach more people?
  • How can it require less effort?
Those kinds of questions are important. But more important is answering the question:
  • If I do this, will my audience shrink?
If you're not sure, run the idea through your "Me" filter. If you were on the receiving end of your own campaign how would you feel? Or if you're too close, run it past someone in your company outside the marketing department. Chances are they'll be brutually honest with you.

I don't have all the answers for how to make the new communications media scale but a good first step to take is making sure you don't shrink your audience by trying to take short-cuts.

What are some lessons you've learned in shrinking your audience? What would you recommend that others avoid?