I've written a 4-part series about Lead Nurturing. This is becoming a major trend for 2009 and I believe that marketers need to be more than just informed about it, we need to be advocates for making the changes in our ogranizations that will allow this to happen.
Wednesday, January 14, 2009
Part 1: Define a Lead
Part 2: Sales Discussion
Part 3: Content
Part 4: Technology
All links from this series are on Delicious.com with the tag Lead+Nurturing.
I encourage any feedback. Leave your thoughts, challenges, or success stories.