Occasionally I have trouble writing blog posts because I'll start a topic and start connecting more dots and adding more layers and soon the topic is bigger than I can fit in one post. I started feeling that way about lead nurturing, so I decided to chunk it and see if I could keep it simple that way.
- Budget: How much budget does your target prospect need to be viable for your offering?
- Authority: What level of authority does a prospect need to either purchase or influence a purchase of your offering?
- Need: Why do companies need your offering? What pain points do you alleviate?
- Time: What is the timeline of your prospects? And how long is your sales cycle?