Thursday, November 27, 2008
I've been having a very strange thing start happening to me today. I'll find myself thinking that I'm not allowed to do other, basic, things.
Tuesday, November 25, 2008
When I was talking with James about doing this experiment I laid out some of my TV watching habits and asked if it was enough for me to provide meaningful data. And immediately after sending that email, I dashed off another one that asked:
Does not watching video include not playing video games?He decided that was up to me. And today, I had to define the terms of the experiment because I went over to a friend's house for dinner and we played Wii afterwards. This may be rationalization but here's my argument for why video games would be acceptable.
Monday, November 24, 2008
It's only day two but I'm beginning to feel like a plane wreck survivor on a deserted island. Keeping this daily journal is partly to document what I'm going through for others and partly to keep myself sane.
Sunday, November 23, 2008
My friend, James McQuivey, is doing an experiment and I'm the guinea pig. Actually, I volunteered but I'm wondering what I got myself into now.
Wednesday, November 12, 2008
Many times a revolution is initiated through the introduction of a new way to do something or a new product. A revolution isn't justified until people can't imagine life without that element or product. That's when a revolution becomes a true success.
The great thing about revolutions is that they change people: culturally, socially, and even economically. And in this case, the digital revolution changed us all. It made us digital consumers.
In terms of driving digital consumerism, e-mail has been at the forefront. It allowed for mass, personalized marketing delivered as a digital version of analog direct mail. E-mail fulfilled the transactional communication needs when selling without meeting face-to-face in a brick-and-mortar store. And, e-mail wasn't competing with other online communication channels.
E-mail became a strategy. So much so that an entire industry built up around using email as a marketing tool.
Where I see the change with the rise of the social web, is that the strategy is changing to "Communicate with customers in the digital channels they use" and e-mail is shifting to a tactic within the larger group. Because most online communications channels are still relatively new, the fare of early adopters, the e-mail channel is still king.
And I do expect that it will remain the king for a while. But as other technologies reach their tipping points and gain mainstream adoption, I also expect that e-mail will target a more narrowly defined segment rather than the general population it is assumed to reach now.
Monday, November 10, 2008
I received an email this weeked from Best Buy about private shopping hours for their Reward Zone members. Figuring that I had some Christmas shopping to do anyway and the email offered double points in the loyalty program, I decided to go.