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Tuesday, November 20, 2007

YouTube Put Me On Hold

I was cruising YouTube at work today and after loading up my video went to check some other Firefox tabs. I didn't need to watch the whole video so I wanted to multi-task while getting the audio.

Every time I went to a different tab, YouTube would pause the video stream. Doing a little further testing, the videos were also paused if I scrolled down the screen so that the video player wasn't visible. I don't know if this has always been a part of YouTube and I'm just now noticing it, or if it's a new feature. I think the latter as I'm pretty sure I've listened to music videos while doing other things.

If this is intentional, it opens up some interesting doors for Web 2.0 Analytics. Especially around time-on-site metrics and monitoring rich media. I need to get some more depth in the Analytics space to see how relevant this may be.