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Monday, November 26, 2007

Coke provides empty calories... er content

During my river of news reading earlier today, I saw a post about Coke's foray into facebook.

The metaphor of their social content being as empty as the calories in their soda seemed apt. If one of the mantra's of social media is that you have to provide value to your customers... what am I missing on the Coke profile that has attracted 944 fans?

Maybe the company profile is compelling and we marketers are just too jaded to see it.

Update 12/4: The original post that pointed me towards Coke's stumble posted a screenshot of the group page. Excellent.

2 comments:

jonny.bentwood said...

I notice that you have started a group on Facebook to help Coke sort out their messaging.

The real triumph will be if they do anything about it.

Good luck

John Johansen said...

Yeah, I'm not sure if they'll take notice. But if they're going to put themselves out there, then they're going to have to get their hands dirty.